Strategic Communication, B.A.

A minor is required with this major.

Requirements

38 credits total, with 12 credits in core courses, 8 credits in required gateway courses* from a specified emphasis area, and at least 18 other credits of directed electives.

Core Courses

COMM 215	Introduction to Interpersonal Communication	3
	or
COMM 216	Introduction to Intercultural Communication	3
COMM 234	Introduction to Public Relations	3
COMM 253	Introduction to Organizational Communication	3
COMM 343	Communication and Social Influence	3

Area of Emphasis

(Students must take at least 3 courses, in addition to the gateway courses listed, in one of these 2 areas)

Directed Electives

Additional credits such that a student has at least 10 credits in 400-level classes and at least 38 total credits in the major. Two courses from other departments can count as directed electives towards the major, upon advisor approval.

Additional Requirements

All students must also take COMM 140 Public Speaking to fulfill a Skill Area I requirement in General Education.

*Required gateway courses for a particular emphasis area

Organizational Communication

This emphasis area offers students preparation for careers in employee communication, special events and training, and development in corporate and non-profit organizations and government agencies.

*Gateway courses: COMM 356 and COMM 453.

COMM 231	Communication Technologies	3
COMM 301	Critical Thinking	4
COMM 302	Problem-Solving and Decision Making	4
COMM 315	Political Communication	4
COMM 316/WGSS 316	Gender and Communication	3
COMM 332	Web Publishing	4
COMM 345	Writing for the Electronic Media	4
COMM 353	Interviewing Theory and Practice	3
COMM 414	Nonverbal Communication	4
COMM 423	Crisis Communication	4
COMM 439	Social Media Research & Big Data	4
COMM 450	Communication Skills for Training and Development	3
COMM 452	Health Communication	4
COMM 454	Communication and Social Change	3
COMM 456	Corporate Communication	3
COMM 490	Internship Study	1-6
COMM 493	Seminar in Communication	4
COMM 495	Special Topics in Strategic Communication	3 to 4
COMM 496	Field Studies in Communication	3

Public Relations/Promotions

Designed for students interested in careers in promotions and public relations, this emphasis provides students with both the theoretical knowledge and the practical experience that is necessary to implement strategic communication campaigns and initiatives for organizations in the for-profit and not-for-profit sectors.

*Gateway courses: COMM 334; and either COMM 410, COMM 411, COMM 434, or COMM 439

COMM 231	Communication Technologies	3
COMM 301	Critical Thinking	4
COMM 315	Political Communication	4
COMM 316/WGSS 316	Gender and Communication	3
COMM 332	Web Publishing	4
COMM 339	Public Relations and Social Media	4
COMM 345	Writing for the Electronic Media	4
COMM 406	Case Studies in Public Relations	4
COMM 410	Public Opinion	4
COMM 411	Public Opinion Research	4
COMM 414	Nonverbal Communication	4
COMM 457	Converging Media	4
COMM 434	Campaign Development Methods	4
COMM 436	Streaming Media in Web Publishing	4
COMM 439	Social Media Research & Big Data	4
COMM 451	Environmental Communication	3
COMM 452	Health Communication	4
COMM 453	Organizational Communication	4
COMM 454	Communication and Social Change	3
COMM 458	Sports Communication	4
COMM 490	Internship Study	1-6
COMM 492	Political/Legislative Intern Experience	3 OR 6
COMM 493	Seminar in Communication	4
COMM 495	Special Topics in Strategic Communication	3 to 4
COMM 496	Field Studies in Communication	3