MKT 531 Strategic Marketing
Expands the application of marketing fundamentals concepts from tactical to strategic level decision making. Provides experiences in creating customer-driven and market-driven strategies for a firm's success, and in determining what each marketing mix element contributes to the goals of the business unit.
Admission to a School of Business graduate program, permission of the Associate Director of Graduate Programs, or permission of the Department of Marketing Chairperson.
- Fall and Spring
- On Demand