MKT 531 Strategic Marketing

Expands the application of marketing fundamentals concepts from tactical to strategic level decision making. Provides experiences in creating customer-driven and market-driven strategies for a firm's success, and in determining what each marketing mix element contributes to the goals of the business unit.

Credits

3

Prerequisite

Admission to a School of Business graduate program, permission of the Associate Director of Graduate Programs, or permission of the Department of Marketing Chairperson.

General Education

Offered

  • Fall and Spring
  • Summer
  • On Demand