MKT 450 Marketing Strategy and Plan

 Synthesis of analytical frameworks: models for understanding customers, competitors, collaborators (e.g., suppliers and intermediaries), the organization itself, and the design of its strategy, Students practice decision making with a marketing simulation and write a marketing plan.

Prerequisite

Marketing Majors, 2 MKT 300+ level courses and senior standing.

General Education

Offered

  • Fall and Spring