MKT 444 Direct Marketing Analytics

Students learn SAS programming, advanced statistical application, and marketing analytics as used in the direct marketing industry. Specific applications include: customer profiling, geographic segmentation and customer response modeling.

Credits

3

Cross Listed Courses

Cross listed with STAT 456. No credit given to students with credit for STAT 456.

Prerequisite

MKT 373 C- or higher.

General Education

Offered

  • Spring