MKT 380 Market Data Analysis

Theoretical foundations in consumer need identification, prospecting, segmentation, positioning, pricing, advertising, consumer purchase decision process. Use of ANOVA, factor, cluster, discriminant, and conjoint analysis, perceptual maps and experimental designs.

Cross Listed Courses

none

Prerequisite

STAT 201, with a grade of C- or higher, MKT 295

General Education

Offered

  • Fall and Spring