BUS 542 Web Analytics

Exploring key concepts and best practices of web analysis. Using web analytic tools and techniques to learn how web analytics can drive higher profits, improve customer experience, and create measurable value for businesses.

Credits

3

Prerequisite

BUS 538, or Admission to a School of Business graduate program, or permission of the Associate Director of Graduate Programs.

General Education

Offered

  • Fall and Spring
  • Summer
  • On Demand