2023-2024 Undergraduate/Graduate Catalog

MKT 350 Social Media Marketing

Discussion of social media landscape and its impact on marketing. A critical analysis of emerging paradigns, values, best practices and tools of social media. Discussion of the related topics including personal and professional branding, web integration, networking, and idea marketing.

Credits

3

Prerequisite

MKT 295 (C- or higher) and admission to the upper division of the Business School.

General Education