2023-2024 Undergraduate/Graduate Catalog

COMM 411 Public Opinion Research

The course introduces students to the application of survey research in the academic discipline of communication studies, as well as in the professional fields of strategic communication (e.g., political communication, public relations, organizational communication). The course covers three clearly differentiated areas: public opinion theory, public opinion structure and research methods, and data analysis and interpretation.

Credits

4

Prerequisite

Junior or senior standing.

General Education

Offered

  • Irregular