ENT 475 New Venture Challenge: Lean Launch Methodology
The Lean Launch Methodology uses a scientific, hypothesis development and testing approach to discovering potentially successful business products and models. Students will learn to identify opportunities, test the scale and scope of opportunities, research competitive offerings, determine costs structure, find partners, and determine if a business is worth pursuing. The course utilizes an applied, project based pedagogy and may be delivered in a variety of formats.
Credits
3
Cross Listed Courses
MGT 475
Prerequisite
Admission to the upper division of the Business School, or by permission of the chair
Graduate students: Admission to a School of Business graduate program and permission of the Associate Director of Graduate Programs