2018-2019 Undergraduate/Graduate Catalog

SOC 485 Ads, Fads, and Consumer Culture

Examination of the socio-cultural causes and consequences of consumption and consumer behavior including socially constructed motives, meanings, and outcomes of shopping, and the role of advertising and market research.

Credits

4

Prerequisite

SOC 110 or SOC 111 and 3 additional credits in Sociology

General Education

Offered

  • Irregular