2016-2017 Undergraduate/Graduate Catalog

MKT 480 Marketing for Non-Profit Organizations

A comprehensive study of the techniques used in marketing as they apply to non-profit organizations such as hospitals, governments, social action groups, educational institutions, religious institutions, etc. Topical areas to be covered will include market analysis, promotion decisions, market information systems, and decision making in non-profit structures.




MKT 295 (C- or higher).

General Education