2016-2017 Undergraduate/Graduate Catalog

MKT 350 Social Media Marketing

Discussion of social media landscape and its impact on marketing. A critical analysis of emerging paradigns, values, best practices and tools of social media. Discussion of the related topics including personal and professional branding, web integration, networking, and idea marketing.




MKT 295 (C- or higher) and admission to the upper division of the Business School.

General Education