2016-2017 Undergraduate/Graduate Catalog

COMM 522 Corporate Communication

Communication of an organization with its investors, customers, and employees. Interpersonal communication, media campaigns, and training programs are among the strategies examined. Focus will be on the use of media in public relations and corporate advertising processes and related theoretic and empirical research.

Credits

3

Prerequisite

COMM 500.

General Education

Offered

  • Spring
  • Even