Strategic Communication, B.A.

A minor is required for this major.

Requirements

38 credits total, with 15 credits in core courses, 8 credits in required gateway courses* from a specified emphasis area, and at least 15 other credits of directed electives.

Core Courses

COMM 215Introduction to Interpersonal Communication

3

or

COMM 216Introduction to Intercultural Communication

3

COMM 231Communication Technologies

3

COMM 234Introduction to Public Relations

3

COMM 253Introduction to Organizational Communication

3

COMM 343Communication and Social Influence

3

Total Credit Hours:15

Area of Emphasis

(Students must take at least 3 courses, in addition to the gateway courses listed, in one of these 2 areas)

Directed Electives

Additional credits such that a student has at least 10 credits in 400-level classes and at least 38 total credits in the major.  Two courses from other departments can count as directed electives towards the major, upon advisor approval.

Additional Requirements

All students must also take COMM 140 (Public Speaking to fulfill a Skill Area I requirement in General Education.

*Required gateway courses for a particular emphasis area

Public Relations/Promotions

Designed for students interested in careers in promotions and public relations, this emphasis provides students with both the theoretical knowledge and the practical experience that is necessary to implement strategic communication campaigns and initiatives for organizations in the for-profit and not for profit sector.

*Gateway courses: COMM 334 and COMM 410 or COMM 434

COMM 301Critical Thinking

4

COMM 315Political Communication

4

COMM 316/WGSS 316Gender and Communication

3

COMM 332Web Publishing

4

COMM 339Public Relations and Social Media

4

COMM 345Writing for the Electronic Media

4

COMM 355Converging Media

4

COMM 384Nonverbal Communication

4

COMM 406Case Studies in Public Relations

4

COMM 436Streaming Media in Web Publishing

4

COMM 451Environmental Communication

3

COMM 452Health Communication

4

COMM 454Communication and Social Change

3

COMM 458Sports Communication

4

COMM 490Internship Study

1 TO 6

COMM 492Political/Legislative Intern Experience

3 OR 6

COMM 493Seminar in Communication

4

COMM 495Special Topics in Strategic Communication

3 to 4

COMM 496Field Studies in Communication

3

Organizational Communication

This emphasis area offers students preparation for careers in employee communication, special events and training and development in corporate and non-profit organizations and government agencies.

*Gateway courses: COMM 356 and COMM 453.

COMM 301Critical Thinking

4

COMM 302Problem-Solving and Decision Making

4

COMM 315Political Communication

4

COMM 316/WGSS 316Gender and Communication

3

COMM 332Web Publishing

4

COMM 345Writing for the Electronic Media

4

COMM 353Interviewing Theory and Practice

3

COMM 384Nonverbal Communication

4

COMM 450Communication Skills for Training and Development

3

COMM 452Health Communication

4

COMM 454Communication and Social Change

3

COMM 456Corporate Communication

3

COMM 490Internship Study

1 TO 6

COMM 493Seminar in Communication

4

COMM 495Special Topics in Strategic Communication

3 to 4

COMM 496Field Studies in Communication

3