Strategic Communication, B.A.
A minor is required for this major.
38 credits total, with 15 credits in core courses, 8 credits in required gateway courses* from a specified emphasis area, and at least 15 other credits of directed electives.
|COMM 215||Introduction to Interpersonal Communication||
|COMM 216||Introduction to Intercultural Communication||
|COMM 231||Communication Technologies||
|COMM 234||Introduction to Public Relations||
|COMM 253||Introduction to Organizational Communication||
|COMM 343||Communication and Social Influence||
|Total Credit Hours:||15
Area of Emphasis
(Students must take at least 3 courses, in addition to the gateway courses listed, in one of these 2 areas)
Additional credits such that a student has at least 10 credits in 400-level classes and at least 38 total credits in the major. Two courses from other departments can count as directed electives towards the major, upon advisor approval.
All students must also take COMM 140 (Public Speaking to fulfill a Skill Area I requirement in General Education.
*Required gateway courses for a particular emphasis area
Designed for students interested in careers in promotions and public relations, this emphasis provides students with both the theoretical knowledge and the practical experience that is necessary to implement strategic communication campaigns and initiatives for organizations in the for-profit and not for profit sector.
*Gateway courses: COMM 334 and COMM 410 or COMM 434
This emphasis area offers students preparation for careers in employee communication, special events and training and development in corporate and non-profit organizations and government agencies.
*Gateway courses: COMM 356 and COMM 453.