Marketing, B.S.

School of Business Admission Requirements

Requirements

Common Business Core:

AC 211Introduction to Financial Accounting

3

AC 212Introduction to Managerial Accounting

3

BUS 480Capstone Seminar

0

FIN 295Managerial Finance

3

LAW 250Legal Environment of Business

3

MC 207Managerial Communication I

3

MGT 295Fundamentals of Management and Organizational Behavior

3

MGT 480Strategic Management

3

MIS 201Introduction to Management Information Systems

3

MKT 295Fundamentals of Marketing

3

Total Credit Hours:27

Marketing Core:

MKT 305Consumer Behavior

3

MKT 373Marketing Research

3

MKT 380Market Data Analysis

3

MKT 450Marketing Strategy and Plan

3

Total Credit Hours:12

Directed Marketing Electives:

Directed electives are selected with and approved by an advisor.

MKT 306Advertising and Promotion

3

MKT 307Sales Administration

3

MKT 311Retailing

3

MKT 321International Marketing

3

MKT 350Social Media Marketing

3

MKT 358Relationship Marketing

3

MKT 359Special Events Marketing

3

MKT 360Brand Marketing

3

MKT 375Services Marketing

3

MKT 390Product Development & Management

3

MKT 413Business-to-Business Marketing

3

MKT 415Marketing Touristic Startups

3

MKT 439Direct Marketing

3

MKT 480Marketing for Non-Profit Organizations

3

MKT 481Consultative Selling Techniques

3

MKT 494Independent Study in Marketing

1 TO 6

MKT 496Practicum in Marketing

3

MKT 497Marketing Internship

3

MKT 498Marketing Seminar

3

Total Credit Hours:9

Business Electives:

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

Total Credit Hours:9
No minor is required for this major.