MKT 481 Consultative Selling Techniques

Integrate theory and application of the consultative sales process with counselor style selling techniques emphasizing internalization of selling skills for business-to-business marketing employing lecturing, modeling, role playing, and coaching. Also studied are sales careers, CRM systems and applied psychology for selling.

Credits

3

Prerequisite

MKT 305 (C- or higher) or permission of instructor.

General Education