MKT 450 Marketing Strategy and Plan
and senior standing. Synthesis of analytical frameworks: models for understanding customers, competitors, collaborators (e.g., suppliers and intermediaries), the organization itself, and the design of its strategy, Students practice decision making with a marketing simulation and write a marketing plan.
, FIN 295
, MGT 295
, MIS 201
, MKT 305
and MKT 380
(all with grades of C- or higher).