COMM 434 Campaign Development Methods

Objectives and methods of archival, focus group and survey research, analysis of data using SPSS and report writing procedures in the context of designing an actual strategic public communication campaign.  Three hours of class lecture and additional one-on-one work to develop and refine a research project.

Credits

4

Prerequisite

COMM 234 ( C- or higher).

General Education

Offered

  • Spring