COMM 339 Public Relations and Social Media

Explores the use of Public Relations strategies and techniques applied to social media platforms.  Examines how brands are utilizing tools such as Facebook, Twitter, Instagram and YouTube, to effectively reach their audiences, Structured as a hands-on workshop, students work on a variety of assignments, case studies, readings, discussion boards and a final project where they will produce a social media consultancy report for a non-profit.

Credits

4

Prerequisite

COMM 234 (C- or better)

General Education

Offered

  • Spring